Hey!! Welcome to the progress site for your project. Here you will find mood boards, sketches, and check in points as we go through this design process. It will also house all your delivery links and serve as an evergreen database for this process.

Feel free to look through when ever you have the time or interest and leave comments or text me about any of the content below 😊


Project Brief

01. Who are you?

A community oriented cafe in Venice beach focusing on harboring a safe place for people of all walks of life.

02. What do you do?

Serve the community with coffee and community events

03. Who’s your audience or target market?

20-40 year olds seeking community in the LA area

04. Who’s your competition?

Other coffee shops in the Venice beach area

05. What tone or image do we need to portray?

Welcoming, Warm, Safe

Final Brand Kit — March 3 Landing Page Mockup — March 6

Progress Images

Screenshot 2023-02-15 at 3.27.56 PM.png

Screenshot 2023-02-28 at 4.35.14 PM.png

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Untitled_Artwork 2.png

Documents

JAL_01_Quote.pdf

JAL_01_Brand Options.pdf

JAL 01 Typeface Options.pdf

JAL_Brand Demo.pdf

Heading Font Designer - AM types. Site

Check-ins

Here is the walk through of the brand options!

Here are the typography options!

Here is the brand walk through!

Here are the Landing Page Sketches!